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 The Hebrew University - View from Mt. Scopus Campus
  Before:  The result of an internet search when looking for "The Hebrew University logo".  
 Due to the symbol's historical significance, the concept for the redesign of the logo included modifying the existing symbol to update it to the present and future: the shape of the flame was changed to a geometrical form, to be in accordance with the rest of the symbol; the shape was straightened slightly, creating geometrical balance and a precise, clean look; the symbol was divided into the basic forms it was built from to examine the geometry; and colors were added to the newly created shapes.
 While the wayfinding on campus is nearly impossible, consisting of virtually no two signs in the same visual language, only one element repeats itself - a signage font, seen above. Further research indicated that this font was used for the logotype of the University, as well as the main signage font for the various departments, dating back to 1958.  
 Left: Additional investigation revealed the name of the University's designer in those years, Emanuel Grau. The calligraphy based font he designed is named "Universal", derived from "University". Grau was commisioned by the University to design a font for the opening of the University's new "Givat Ram" campus in 1958. Right: Creation of a new digital version of the Hebrew font "Universal", designed for the 2012 graduation project.
 In 2015, for the official rebranding project, a new proprietary font was designed by Prof. Adi Stern, inspired by the original typeface.
 Top: The official logo of The Hebrew University, launched in 2016. Below: additional vertical versions of the logo.
 A trilingual logotype was created with the symbol. Arabic was officially added to the logo for the first time in the University's history.
  The division of the logo's symbol created forms and a color palette, which developed into the graphic language. These shapes and colors are dynamic and flexible, allowing an ever-changing identity system.
 In addition to the official logo, a casual, abbreviated "spoken version" of the logo was created, using the University's nickname amongst its students "The Hebrew". HUJI is an acronym for "Hebrew University of Jerusalem, Israel", commonly used today. Color coding, based on the main logo, was created for each of the seven faculties of the University. From right to left: Faculty of Medicine; Faculty of Humanities; Faculty of Agriculture, Nutrition and Enviromental Studies; Faculty of Social Science; Faculty of Law; Faculty of Mathematics and Science; and Faculty of Dentistry. 
 A new website, implements the graphic languge and is a functional university website containing much essential information for students and faculty. It allows easy navigation and access to information that was very difficult to find on the University's current website such as maps, student services, easy sign-in, event calendars, etc.
 merchandise implementing the new visual identity
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 The stationery system demonstrates a more official use of the visual identity. While still using the graphic language, the "toned-down" colors are more suitable for institutional documents.
 A series of brochures, addressing different target groups: applicants, students, graduate students and potential donors. The Albert Einstein quotes appear on each cover, representing his strong connection to the University. Following his death, Einstein willed his personal archives and the rights to his works to the University.
 The shapes are screened in different locations in the dark hallways of the University, as signs for changing information.
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    The "before" images are current examples of posters for different events on campus. Using the new visual language, a grid and photographic system for event posters was created. The posters are "color-coded" according to the faculty which is hosting the event. The duotone imagery and the dynamic grid create a connection between events ranging from literary conferences (second on the left) to space research conventions (far right). Each "after" poster represents the "before" poster directly above it.   
 Typical cluttered hallway of The Hebrew University.
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